In the Health section of The New York Times, Abigail Zuger judges the exhibition „Health for Sale“ at the Philadelphia Museum of Art (see entry from April 1, 2011) as “georgous and fiercely funny”. The journalist writes: “… But the star of the show may be the single image intended neither to cajole nor to terrify but to educate and amuse. The five-volume anatomy and physiology textbook that the German physician Fritz Kahn brought out in the 1920s was illustrated with a poster-size folding color plate depicting ‘Man as Industrial Palace,’ a work that combines the Lilliputian charms of ‘Where’s Waldo?,’ a Willy Wonka’s factory, the world’s best dollhouse and a really good pinball game. Up in the chambers of the brain, two groups of tiny men in suits and ties deliberate around small conference tables: they are, of course, Will and Reason. Nearby a lone fellow in shirtsleeves and headphones operates a telegraph: he is Hearing, while the photographer one cubicle over is Sight. Gears move particles of food along the alimentary tract, aided by tiny workers with rakes and cauldrons of digestive enzymes. Down in Bone Marrow a solitary artisan stamps out red blood cells. It is an image begging to be animated, and the contemporary German designer Henning M. Lederer has done just that, in a short film looping alongside the actual lithograph. There is no need to travel to Philadelphia for this particular pleasure, though; Mr. Lederer’s utterly irresistible creation is online. …” – The New York Times has a circulation of 870,000 copies during the week and 1.3 million copies on Sunday (Oct. 2010).
The New York Times (complete article)